
SIERRA AGUA
Helping businesses unlock new revenue streams and markets by developing actionable digital transformation and AI adoption strategies.
We specialise in empowering businesses to access new market opportunities, secure new partners and elevate their businesses through the responsible adoption and use of digital technologies and artificial intelligence.
With extensive experience in business strategy, emerging technologies and new product development, we'll collaborate closely with your team to identify how your company can boost its market access and performance, using AI and emerging technologies.
Regardless of where you are in your business journey, we're here to help you harness the power of AI and digital technologies to elevate operations, solve challenges and develop new products and partnerships, to take your business further.
HOW WE CAN HELP
SierraAgua is here to support you at every stage of your journey.
Whether you're just beginning to explore how AI, data science and emerging technologies can revolutionise your business or you're ready to commercialise a new idea, our experienced team can assist you in finding the right information, partners, and investors to bring your ideas to life.
Here are a few ways we can help your business thrive.

STRATEGY
We recognize that a thriving business relies on a well-defined, actionable strategy that meets the expectations of investors, customers, and teams alike.
At SierraAgua, we assist organisations in developing and executing their technology strategies, facilitating the adoption, integration, and scaling of innovative solutions that provide lasting value.
With over twenty years of expertise in technology transformation, digital innovation, and operational resilience, we support both large enterprises and small businesses in navigating a complex and rapidly changing technology environment.
We partner with you to identify the essential elements for your company's success and leverage innovative technologies like AI and data science enhance your operations. Whether your goal is to transform your entire organization or target specific areas, our customized solutions are designed to meet your unique requirements.
Let us help you on your journey toward growth and success.

TECHNOLOGY ADOPTION
Our mission is to help organisations move beyond technology adoption alone, enabling them to implement new capabilities effectively, align them with business objectives, and create sustainable operational impact.
As artificial intelligence continues to transform industries, SierraAgua specialises in supporting organisations through the evaluation, adoption, and organisation-wide deployment of AI-enabled technologies. We help clients identify practical opportunities for AI, develop implementation strategies aligned to their goals, and ensure that these technologies are introduced in a way that is responsible, transparent, and human-centred.
We believe that successful AI adoption requires more than technical implementation. It demands thoughtful governance, workforce readiness, and a clear understanding of ethical and operational considerations. Our tailored approach includes advisory services, capability development, training, and ongoing support to help organisations build confidence in the use of emerging technologies while maintaining accountability and trust.
Alongside innovation, we help organisations strengthen resilience, manage risk, and establish effective governance practices that support secure and reliable operations. Rather than treating security as a standalone function, we integrate practical risk management and responsible technology practices into broader transformation initiatives, enabling organisations to innovate with confidence.

PARTNERSHIPS
Having the right partners involved can make all the difference.
Our experienced partnership team has helped countless organisations connect with the partners, investors and service providers they need, to accelerate business growth and provide the additional skills needed to succeed..
With our expertise, we guide you in forming valuable connections that will elevate your business to new heights.

OUR TEAM

CHERYL GEORGE
Co-Founder
Cheryl has over 25 years experience supporting organisations in Australia and around the world to identify the right corporate strategies, partnerships, and product development pathways that will unlock new opportunities and value for their businesses.
Cheryl’s career has included executive level roles spanning industry, government and research, including previously leading commercialisation and business development for CSIRO's digital Innovaton arm, Data61. She has established networks into the Australian and global innovation and venture ecosystems and a deep understanding of emerging technologies, in particular artificial intelligence, having led the establishment of Australia's National Artificial Intelligence Centre housed within CSIRO and development of the Australian Government’s first Artificial Intelligence Roadmap, released in 2019.
As CEO and Co-Founder at SierraAgua, Cheryl works closely with organisations to develop clear, actionable product and technology commercialisation strategies, to help to take their businesses forward.

PROF. PETER LEIHN
Co-Founder
Peter has over 30 years experience leading technology research, product development programs and new market engagement strategies, having previously held executive level innovation-focused roles within global companies including HP and Autodesk. Peter was also the founding Commercial Director at CSIRO's Data61, Australia's largest digital innovation and research group. He is currently Professor and Deputy Director at the University of Technology Sydney's Data Science Institute.
As Co-Founder at SierraAgua, Peter draws upon his broad experience in nurturing groundbreaking data science and AI research projects and products from concept to life, and assists entrepreneurs and companies in realising new value from their platforms, products and services.

Co-Founder and Principal Consultant













